Tuesday, 19 March 2013

FMP - Brief 8 - Meeting

I met up with Lauren today from Thrift box after asking her to bring along of her products, so I could get a clearer idea of what she sells, the sizes, colours and character styles, to try and incorporate into her branding.

I had set up a small presentation for her to look over to try and get a better understanding of what she likes and wants from her branding. I also gave her a few examples of business cards I had collected so she could point out elements she felt would suit her best.

So in conclusion after looking over the presentation and samples we have a better understanding of the direction she wants her branding to go.

- The use of a stamp for the back of her business cards - useful for printing at home
- Sewn in labels a definate
- Minimal Typographic approach - Thin typeface - Capitals
- Fabric book mail out
- Likes the idea of imperfections which will come with stamp
- Stay away from finishing - so she's able to print herself
- Wants business cards to have a personal quality - look like shes done them herself


The presentation:


Items photographed:









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