Fivepoint has taken a modern yet classic approach in branding the Cafe bakery, using simple typography alongside a monochromatic colour palette - a very different style to myself. My initial thoughts in branding a bakery is it should be very 'Countryside kitchen', with hand rendered typography and illustration being a main focus. Fivepoint proves that this approach isn't always best and taking a simple route can be just as effective. As a result it looks very high end, and reflects the high quality of highstreet chain bakeries / cafes.
Within the Be-Ro brief, this is a direction I could try and push the branding, to give it a high quality look and appeal, after all the target audience of high street coffee shops and bakeries are those I want to aim the baking products at, an age range of 20 - 25.
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