Packaging design for the new product by chocolate artist Rubén Álvarez.
Packaging solely driven by the content, in this case yoghurt, using the hardening of the chocolate yoghurt of create a seal around the lid, which is removed through the use of attached string. Otherwise its very simple packaging, a brown tube. It's a great interactive piece of packaging, which in itself would be a reason to purchase it.
This packaging design although beautiful isn't too practical, as the removal of the seal is messy and means it can not be re-seal or reused. This kind of products packaging wouldn't be commercially viable but brilliant for small independent food / dessert outlets.
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