Source: http://changingminds.org/disciplines/communication/color_effect.htm
Use in retail and business
Here are some ways in which colors are used in retail and business:
- Red: Creates urgency - often used in sales and impulse sales
- Green: Easy, calm - used to relax people
- Blue: Creates trust - used by financial institutions such as banks
- Navy blue: Cheaper - selling to price-sensitive
- Royal blue: Urgency - selling to impulse buyers
- Pink: Romantic - selling to women and girls
- Yellow: Grabbing attention - used in displays and windows
- Orange: Energizing - used to push for action, as in impulse buying
- Purple: Calm - used in anti-aging products
- Black: Power - selling luxury, aggressive products, or to impulse buyers
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