A suitable method of promotion I felt was billboards - as they are generally situated around city centre outskirts and in view of commuters. This I feel is a great way to make potential consumers want Douwe Egberts coffee products, to arrive home to, or make.
Since the brief is to make Douwe Egberts coffee more popular to a younger audience and to drink at home, I felt quite a personal approach would be best - using the idea of having coffee in your favourite mug.
I have created a few varied designs:
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