Tuesday, 19 March 2013

DC - Brief 1 - John Lewis Toys

Source: http://irvingandco.com/2012/10/john-lewis-toys/

I came across this wonderful toy packaging design for John Lewis, the result a corporate yet high end quality result. I love the use of bright primary colours against the simplicity of the white packaging and range of shapes.





I love how its created consistency through colour alone, and its something I strive for. I have yet to design my packaging range for the childrens items, but this will certainly start my thinking and design process.




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