Final series of logos to gain feedback on, to decide a final outcome.
The changes made to achieve above outcome:
Making the letterforms cleaners and crisp
Changing colour in accordance to feedback, darkening and adding a drop shadow
Experimenting with colour. I have decided to stick to the blue and yellow colour palette as I want to use the primary colours - which are easily identified by children, and red, the only colour left, did not work well. So although the colour palette may be similar to Ikea, I feel its a product range which will never come into that context to be compared to, or recognised as - after all its for children at home, as part of a charitable, family help program, not retail.
Image reworking:
Adding the chalk lettering to the chalk board using a chalk like pen tool, and adjusting tones and contrast within the image.
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