I found it pretty difficult to identify the typeface Be-Ro logo uses, so using whatfontis I identified a close typeface but still, one which wasn't exact.
The original Be-Ro logo
I decided to outlines the logo in its simplest form, to try and understand the shapes and making up of the letterforms. The end result looked something like courier.
I decided to play with line weight, as after all I don't want to create a huge change to the logo - it needs to be recognisable and retain it's history and ethos, but simply have an updated look, this I feel will be best by retaining its curve, and it's simple rounded serif typeface.
The end result create a somewhat similar appearance to the typeface used in the original logo.
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