Oven love has taken a country kitchen approach in it's branding approach, and its application to product and printed material. Using earthy tones throughout its products, the utensils being wooden, and packaging colour choices being of a similar tone.
It has a real family friendly feel about it, something every kitchen can have - not just to be bought by those who have money, and the huge overpriced kitchen to go with it. Although directed at everyone there is a level of quality throughout its products, using printing methods and finishes, such as an embossed publication, to reflect this.
Within my Be-Ro brief I must consider how the branding and logo is applied across a range of products, print collateral and event material, the ethos of my products and the message I want to send out.
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