Friday, 8 March 2013

FMP - Brief 2 - Packaging and product range Finalisation

So I constructed all of the left over packaging pieces today - I'm super happy with the range I've managed to create, it's probably one of the most extensive I have created, but has retained a consistency regardless. 

I have made these products in regard to set categories:

- Retail Material
- In Coffee Shop
- Window dislay
- Promotional

Feeling these were the necessary and most suitable areas to push the brand and concept. The products fit in the sections by these products:

Retail Material:
Large glass Coffee Jar product available - for purchase
Glass Douwe Egberts branded mug - for purchase
Coasters - for purchase
Recipe Book - Given as an ad on with purchases

In Coffee Shop:
Large glass Coffee Jar product available for purchase
Glass Douwe Egberts branded mug - Supplied when purchasing DE coffee
Coasters - Supplied within Coffee shop seating areas
Glass sample jars - To be given out with purchases of DE products and Coffees

Window Display:
Large decorative hessian wrapped coffee jar

Promotional:
Mail Out
Glass jar samples
Small Hessian wrapped samples
Coffee cup samples
Recipe Book


Entire range ( minus recipe book)





For retail and window display:



Promotional Items:


Sample packs and Coffee cup samples:


3D Mail out:


Recipe book:







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