After creating a line drawing of the original logo, I have worked with a series of line strokes and weights to create a modern take on the original outdated logo. I wanted to retain the characteristic arching of the letterforms, and the typeface style, but too experiment with both. After all I'm not rebranding Be-Ro but simply trying to bring it into the 21st century, to be able to be on point with the other products it's sits alongside shelves with.
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