Monday, 18 March 2013

DC - Brief 8 - Compiling Examples for Meeting

Over Easter I wont have internet access so I thought I would try and get on with Thrift Boxes branding in the time. So I've decided to compile some examples, to meet up with Lauren and see what style of branding she is wanting. Going on what she sells, I feel a calligraphic, decorative style would reflect her best, but I will show her a bit of everything to see what she likes.

Source: http://www.jessicahische.is/logomakingforaqueenbee

Creating an overall emblem which could be incorporated into other elements of her branding, using a drop capital to become the shops identity - TB - Thirft Box. I like the black and white colour palette used here, it adds an element of simplicity, among a very decorative identity. Thinking of Laurens approach to work, i can imagine stock choice being a main contributor to the branding.





http://www.jessicahische.is/letteringalogoforawonderfullady

A solely typographic approach is something I would also like to approach Lauren with, this will allow me to incorporate pattern and detail amoung other design elements. 








Source: http://www.jessicahische.is/doingthingsthissummer

I came across the below designs and felt a possible approach to Laurens branding, which would add a different element to my overall portfolio content, would be incorporating photography and her products into the business card designs.








Source: http://www.behance.net/gallery/Branding-for-Armour-Sans-Anguish/6718151

Taking a hand made approach, I could look into stamps - it would give lauren a way of printing her products at home, as she doesn't have direct access to a printers.





Source: http://www.solofficial.com/veintisiete/27/37/

A possible approach to stock - Lauren uses alot of pastel colours, which 27 branding does very well, alongside a monochrome typographic branding approach.






Source: http://www.solofficial.com/indigoods-llc/simon-miller/14/

The stitched label is also something I should consider, it would be an easy way for her to brand and promote her products.





Source: http://www.solofficial.com/purificacion-nunez/el-valor-del-tiempo-perdido/20/

In regard to her promotional piece, I would love to create something like the below, incorporating the fabric she uses into a 5 page mail out, screen printing her details and work onto.









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