I thought a good start to the concept development would be to try and gain a better understanding of the shop name, and what I could possibly push it into, after not really having a clear understanding of the word 'thrift'
The saving of money, through re-use and using resources carefully and efficiently.
I'm not sure if this is what Lauren wanted to communicate, or whether it was a case of 'liking the word' so I intend on getting in touch and finding out what the ethos of her branding / shop is by asking a few questions:
1. Why did you call your online store 'Thrift Box'?
2. Why did you set up your online business? What were your intentions?
3. What is the ethos / message / key words of your brand? (e.g sustainable, playful, fun etc)
4. What items do you sell the most of?
5. Do you have a favourite item, if so which and why?
6. Do you have a favourite online Etsy store branding? If so which?
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