Thursday 7 March 2013

FMP - Brief 2 - Design for retail

I have considered Douwe Egberts coffee products within the retail environment, and how it would be presented within retail and coffee shops. For this I have designed the stands for the products and banners which would go alongside and around coffee shops.

Instore stands and banners:

I have also designed the window graphics within suitable retailers - proposed to hold and sell Douwe Egberts Coffee. I felt it best to directly aim the target audience of those who go to coffee shops by holding advertisement material and the products within them. Starbucks being the biggest coffee shops and Whittards being a specialist tea and coffee retailer.


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