'Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brand’s sales.
The brand has a great reputation in bread flour and yeast, but awareness that there is a culinary range has been very low.
One of the main problems has been that the range isn’t aligned with the typical culinary consumer; baking is a fun pastime and it requires ingredients that customers should enjoy shopping for, even their flour! '
Allinson is a well renowned brand of baking supplies, very much like Be-ro, but has recently redesigned it's packaging collection for its flour range. Using geometric patterns and shapes, with a bold 60s inspired colour palette they have engaged with a new, younger audience. It's packaging design became its focus to improve its sales and reputation, which it directly what I am trying to achieve with the Be-ro range.
Catagorising: Design for aesthetic purpose, to be outstanding among a shelf display stand, to entice customers to purchase the item base don what it looks like. Using bright bold colours in the form geometric patterns to do so.
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