FMP - Rationalising Briefs - Draft 1

In preparation for theFinal Major project statement in intent, I felt it a good idea to produce a rationale for each of my briefs. Not only for the purpose of the form, but to clear things in my own mind of the direction of each brief.

Brief 1 - Ten Things

Producing an educational range of products aimed at children in deprived area's, in teaching them life skills at home. 

Brief 2 - Douwe Egberts Coffee

To produce the packaging and campaign material for Douwe Egberts Coffee range, to engage a younger audience. By proposing a Douwe Egberts Coffee shop with a purchasable product range in shop, with the message 'Enjoy it here, enjoy it at home'.

Brief 4 - Doing my nut in

A brief driven from the original brief produced within module OUGD301. Looking at educating and entertaining with the content of regional dialect, in producing a book which is typographically led. This will be a 'Special Edition' in regard to quality and amount of content produced.

Brief 5 - Paperchase Collection

To create a surface pattern range which will be applied to a product and stationary range which will be driven by the content of the 'Doing my nut in' brief - typographically led.

Brief 6 - Be-Ro

To produce an updated and modern identity, branding and packaging range for Be-Ro reinventing the classic bakery range to engage with a younger audience. The concept, to produce a range of products, packaging which will support the 'Be-Ro Experience' concept - a store dedicated to selling the products, showing tutorials and selling baked goods.

Brief 7 - Laura Ashley Spring / Summer Collection 2013

A collaboration with Sophie Wilson, to produce a Spring / Summer 2013 printed textiles and product range aimed designed for the kitchen. To be branded and promoted alongside the brands existing design. Focusing on the theme of the seaside, looking at illustrating objects situated within such an environment. 

Brief 9 - Food for thought

Investigating and exploring the science of food through the production of a research driven publication range. Printing processes, finished and illustrations will drive the design development and final resolution in representing visually the science of food. The retail, advertisement and website designs will be produced alongside the publication.