FMP - Overall Brief Direction

As suggested within the crit, I needed to clearly identify my direction for each brief, any ideas of concepts, direction and product. I also needed to identify which 5 briefs I will be focusing on fully exploiting and extending to become substantial.

10 Things

A product range, aimed at deprived children, distrubution through community and childrens centres.

Douwe Egberts 

Campaign and packaging range to engage younger audience. To be aimed and distributed within coffee shops at target audience. Concept - enjoy here, enjoy at home.

Doing my nut in & Paperchase

Continuation from last module, typographically driven, using existing locations - extending information. Focus on communication and education of regional phonetics and accents. To create publication, packaging, retail and exhibition material for.
Largest brief - push as far as I can.

Paperchase material, content combination with doing my nut in. Content typographically driven by phrases. To be applied to a range of stationary and products, retail advertisement and window display.

Be-Ro

Targetting younger audience through re brand and packaging. Idea of Be-Ro experience, a store offering you a baking experience through its heritage, products and making. Retail, packaging, branding, advertising.

Laura Ashley - Collaboration

Surface pattern, drive from arts and crafts movement, with a focus on print. To identify key work to focus designs on. Home furnishings collection, spring, summer.
Pattern to be applied to kitchenware fabrics and crockery. Sophie to do branding, paper based products. Retail graphics, look book, promotional material, mail outs, goodie bag.

Food for thought

Publication - science behind food, informed and communiated through stock and printing process. Concept - print, stock and finishes communicating science of food. Joe - Type and layout, me - illustration range. Together layout, web and mobile device design, retail & advertisement material. 


5 Brief identified to be fully exploited

10 Things
Douwe Egberts
Doing my nut in & Paperchase
Laura Ashley
Be-Ro