Wednesday 9 January 2013

FMP - Identifying Briefs

After doing a lot of research I have managed to write several briefs I would like to do, but I want to identify what they will give me, in regard to skills, products and portfolio.

Brief 1 - 10 Things you should know about

Looking at what primary children need to know / learn which they don't at school. A research driven brief, which will involve interviews with children and teachers, looking at life skills children need to learn from a young age. A series of 10 publication will be produced.

Editorial / Book
Print
Concept
Illustration
Type
Education

Brief 2 - Douwe Egberts Coffee

A YCN competition brief looking at engaging Douwe Egberts Coffee with a younger audience. Concept driven, re-designing packaging and designing campaign material for coffee drank at home to be thought as luxurious as coffee drank at a coffee shop.

Concept
Packaging
Print
Retail

Brief 3 - UK Greetings

With a focus on stationary and concept, to design a gift range to stand out from a crowded market. To produce a range of giftware, wrapping, packaging, and retail advertisement graphics.

Retail
Stationary
Type
Illustration
Concept
Print & Finishing

Brief 4 - Doing my nut in - Special Edition

A continuation of a brief from OUGD301 looking at regional dialect within the UK.  A special edition book will be produced, with advertisement and promotional material, packaging and retail design.

Research
Type
Layout
Publication
Print
Book binding

Brief 5 - Paperchase Collection

Surface pattern design to be used across a range of products and stationary within Paperchase, with a focus on illustration. The advertising and promotional material will be produced.

Illustration
Interior Design - Product
Print
Advertising
Retail

Brief 6 - Be-ro

To re-brand Be-ro baking supplies and pushing this across its range of products. To try and engage with a younger audience by updating its dated look.

Branding
Product
Packaging
Retail
Promotional Graphics

Brief 7 - Laura Ashley - Collaboration with Sophie

To create and brand a summer interior product range for Laura Ashley with a focus on illustration. Creating an identity and surface pattern design to be used across a range of products.

Collaboration
Product
Illustration
Print

Brief 8 - Camping

To engage a younger audience to be interested in camping within the UK, as a cheaper alternative to going abroad. To create a campaign and range of print collateral to engage with the target audience of young adults. 

Campaign
Publication / Editorial
Website
App
Print

Brief 9 - Food for though - Collaboration with Joe

Looking at the science of food, and why certain items taste good together. To create a publication to engage food enthusiasts and chefs using printing methods, finishes and illustration to do so.

Type and Layout
Illustration
Networking & Professionalism (printers)

Brief 10 - Tigerprint Competition Brief

To choose one / several of Tigerprints weekly competition briefs to submit

Surface Pattern
Typography
Illustration
Recognition 

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