FMP - Douwe Egberts Company Research

Images supplied in project pack:

Douwe Egberts by

http://www.scribd.com/doc/122009648/Douwe-Egberts

Source: http://www.douwe-egberts.co.uk

History:

- 1953 - Douwe Egbert opened first store in Midstreet, Joure, The Netherland.
- Egbert and Akke's mission was to sell products for 'the pleasure of daily living'.
- The red Douwe Egbert seal is based on the company's wax seal used in the early days. In 1925 this seal was incorporated into packaging design 
- In 1967 Douwe Egberts aired its first commercial on Dutch television, The ad highlighted the social aspect of bringing people together through coffee drinking.
- In 2001 Douwe Egberts started a true revolution in coffee drinking. Senseo was the first global launch for Douwe Egberts, creating the single serve coffee segment.
- In 2003 Douwe Egberts celebrated 250 years of coffee roasting & grinding.
- 260 Year Anniversary - 2013

Stories of how the Coffee bean was found:

Arabic Doctor - Reference to plant in 900BC - Berries good for stomach 
Discovers by Goats - Noticed goats eating red berries. Found to be full of energy. 'Full of beans'. Monks used berries to stay awake for night prayers. Coincidence - Roast beans to make drink. 


Facts about Coffee: First organised cultivation of Coffee - gardens of Yemen
Coffee House in Europe 17th Century - Coffee became popular - Spread across europe, then the world by 1800
Brazil is worlds largest coffee producer

Worlds second largest Coffee roaster

Quotes:

'Each Coffee moment is different'

'A great way to start your day'

'Coffee is a rich natural source of antioxidants.'

'

Existing Coffee Products:

New Coffee Products:

        House Blend:  for those who want a delicious ground that tastes perfect every day this smooth, full bodied European-style coffee is prepared with a classic blend of the finest beans.  (Strength 3)

·        Time Together:  to accompany good company and great conversation, this deliciously spicy blend with a hint of vanilla and nut is ideal for those who get together with friends over a coffee.  (Strength 4)

·        Café Milano:   when only a traditional Italian-style coffee will do, this smooth, laid-back blend with a hint of spice evokes the flavours of Milan and is perfect to relax and escape with.  (Strength 3)

·        Flavourful Decaff:  to reduce caffeine intake without compromising on taste, this smooth, full bodied blend with hints of vanilla and chocolate is expertly created with gently decaffeinated beans. (Strength 3)

·        Morning Americano:  with a vibrant blend bursting with nutty flavour, this full-bodied and robust American-style coffee provides the perfect kick start to the day.  (Strength 5)

·        Fired Up:  for those who love to savour a rich, intense coffee this powerful, espresso-style blend is created with dark-roasted beans to bring out the delicious, intense flavours of spice and chocolate. 

Considerations:

- Packaging & Advertising design for new products?
- Using quotes within packaging design
- Re-enstate and incorporate old style wax seal
- Incorporate coffee facts / Coffee Bean story into design elements