“Coffee Lovers” provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy– The Beauty of Simplicity. We tried to keep our marks as minimal as possibe'
The packaging design is based on the companies and products philosophy - the beauty of simplicity. It used a consistent brown paper bag, of which a range of stickers, each representing a different product, it placed on it.
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