Tuesday 22 January 2013

FMP - Brief 2 - Identifying Target Audience

Within the YCN brief, it states a younger target audience aim. I felt it best to utilise social networking as its a tool used most for a target audience of 18 - 28 Years olds. I created an online survey, on Survey monkey, to put the link on Facebook.
The questions have been created to try and identify what coffee brands and coffee shops this age range most prefer, the reason for this and what would make them drink coffee at home over a coffee shop. Hopefully I will get enough feedback to help me in my design decisions, I will evaluate the answers and develop ideas surrounding them.
I have also produced a paper version to potentially hand out if I don't get enough online response.
Whats your Coffee 1 - http://www.surveymonkey.com/s/3SL7JTS
Whats your coffee 2 - http://www.surveymonkey.com/s/3SJGPPF

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