So after my Individual Tutorial with Fred I realised I needed to start making decisions now about each of the briefs, noting initial concept ideas and starting acting on them.
Concept:
Douwe Ebgerts Coffee Shop
Message:
Enjoy it here, enjoy at home
Design / Products:
Branding and identity
Advertisement & Promo
Packaging - Coffee Beans
Takeaway Packaging and Carriers
Sample packs with purchases (To take home)
Coffee beans and instant - Products bought at Coffee shop
Products sold within mainstream coffee shops too
Promo Cart - Free samples
Mail outs with free samples
Message:
Cheaper
Energising
Socialise at home
Tastes better at home
Familiar taste - You know you'll like it
Samples packs - so you know what you like, without the cost
Clever packaging - re-usable - collectable?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment