Today I had a wonderful and inspiring portfolio surgery with Chris Jackson from Elmwood. He had such positive feedback about my work which really helped with me having a level of self confidence about my work. Of which he further commented I needed to fully exploit the portfolio to show my skills, as he identified my detailed illustrations and typography, and felt they needed to be larger to show such detail.
He also noted than I need to think about my photographs, to create a layout with an array of carefully considered photo's, each a different size, looking at highlighting detail with larger photos and not to cram so many images into a small area. So in conclusion:
- Don't use similar images
- Don't cram a lot of images into a small space - Spread across several pages if you need to
- Highlight detail with larger photographs
In regard to layout he suggested the images needed to tell a story from left to right, to have an overall picture to start, to then show the smaller detail along the way.
The identity logo needs to be 50% smaller and possibly 50% black tone to remove distraction.
Writing needs to be smaller and more condensed, to fit into one column.
Remove any info about competition briefs, unless you've had a commendation, its not worth mentioning.
Portfolio order:
Best project first, 2nd best brief last.
No comments:
Post a Comment