I found I was struggling with a strong concept for the designs I was producing and realised Kym had made it clear early on that she wanted an icon to represent her company. I had been focusing a lot more on type, so I decided to contact her, to retain a better understanding of what she does and the tools she uses to incorporate into the design.
Kym mentioned the Sofa being the most used tool, bizarely enough, and threading being the most popular service. This will give me a few options to work with, I intend on working with both image and type, making them work together.
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