How old are you?
19 - 25 - 10
26 - 29 - 1
Do you drink coffee?
Yes - 6
No - 1
Sometimes - 5
Why do you drink Coffee?
Like the taste - 4
To gain energy - 4
For social reasons - 3
To warm up - 1
N/A - 1
Other -
Motivation. Addicted. Cravings
A mixture of the caffeine boost and sometimes the taste. Most coffees taste horrible but if its done properly its really good.
Do you drink coffee at:
Home - 4
Coffee Shop - 2
Both - 4
Other - Whilst working
Where have you bought coffee from before?
Costa - 7
Starbucks - 7
Cafe Nero - 5
Pret Manger - 2
Coffee Republic - 0
Local Cafe or restaurant - 2
N/A - 1
Other:
Internet or morrisons
Coffe rand, cafe 164, smoothie company
Mcdonalds
What kind of Coffee are you most likely to purchase?
Other:
Speciality lattes - i.e vanilla, hazelnut, caramel, etc
Black or Gingerbread latte
What attracts you to a coffee brand?
What Coffee do you buy for home use?
Other:
Packaging followed by the amount of coffee bean i get for the price.
Would you be tempted to buy a coffee for its adventurous Flavours? E.g Almond, Blackberry etc
Yes - 6
No - 5
What would make you prefer to make coffee at home, than buy at a coffee shop?
Things to consider:
Reasons people would prefer coffee at home - Cheaper, stay in warm, readily available, same taste and quality.
100% of those asked would be attracted to a coffee product which offered a flask like container e.g Mug
Most people buy Nescafe for home use
Taste and familiarity most popular points for buying a coffee product
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