Part of my overall idea to get people to drink coffee at home, was to provide and sell a range of products which would be used to make and consume the coffee product. I came across the product range 'GraviTea' which does a similar thing. It takes a very different approach regarding visuals - a consistent brand pattern is used across the range, which isn't something I want to do, but the concept and ideas behind the range is something I favour: a gift set for a companys customers, and a range of tea for different moods.
Designed for business and its relationship with its customers - a holiday gift pack, meaning there has been other gitfs. The packaging design works as an overall container for a few items, choosing to package them all together rather than individually to communicate them working as a set. Each of the items are reusable, transportable and can be used anywhere - the flask especially. Designed specifically for aesthetic purpose - to entice existing customers to stay with the business for such 'ad on' value.
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