Monday 11 February 2013

FMP - Brief 3 - Creating an identity


I felt the book needed a clear identity, so incorporating the two initials of the name of the book, I have tried to create a logo, which can be used across an array of products. The design considers the reading style, left to right, up to down. Some of the designs also challenge this, to be consistent with the content so far - it's challenging to read and a person almost has to decipher what their reading.

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