http://zoo.ad/index.php/projects/packaging#/Ou-Codi-Ruben-Alvarez-Aula-Chocovic
Wednesday, 8 May 2013
DC - Pearlfisher - Form follows function
Source: http://www.pearlfisher.com/our-work/packaging/starbucks/
Form follows function - The below designs take the simplest and most functional approach to its design.
Source: http://www.pearlfisher.com/our-work/packaging/c/
FMP - Brief 4 - Re-designed Invites
To be in keeping with the re-assessed event branding, I have updated the invite which I intend to send out to promote the event. I will propose a set of suitable contacts to send these to, these will include traditional bakers, to propose to use Be-Ro products within their baked goods.
FMP - Brief 5 - In context images...in context
For the purposes of submission I felt it a good idea to showcase the long amount of hours and energy spent working the surface pattern designs into images for the lookbook. Sophie has already made a look book using the images I created, but as she worked on it, I didn't really want to take credit for it and submit a copy, so I made a quick, just images, look book.
FMP - Brief 4 - Promotional Material
I have decided to propose the event to be held in the Corn Exchange in Leeds due to the nature of the building and its history, in reflecting the history or the Be-Ro brand. Alongside this I have decided the branding for the event should differ from the packaging and identity design. The original identity was designed for the purpose of retail and packaging - this wouldn't be appropriate for the event, which is being proposed to make people aware of its heritage and history and the journey its taken.
I chose a monochromatic colour palette to present a classic appearance to the event identity. And took it back to the basics, to represent its journey, by simply using flour, to create a type as image design.
The event promotional poster:
The proposed event material at the Corn Exchange:
Poster designs will be distributed across Leeds to promote the event:
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