DC - Winter Warmer

Source: http://serialthriller.com/post/40833275927/theoinglis-winter-warmer-by-exeter-based

“Each year we send out a festive ‘Mulled Wine’ to clients and friends. Mulled wine is a traditional winter drink served warm, making it the perfect tonic to banish those winter chills…This year saw the birth of BUDDY’S ORIGINAL WINTER WARMER. The only sure and trusted way to ward off the icy claw of winter, and survive the manifold strifes of the festive season.”

This 'Winter Warmer' product is something which has been designed to look of a certain age, to look like a vintage wine - this has resulted in it looking very high end, but essentially something cheap to produce, using just black on white, and a simple paper and sticker wrap for the outer packaging, but managed to retain a quality and fines about it.

DC - Brief 4 - Alternative Packaging

Source: http://www.thedieline.com/blog/2013/2/8/brzel.html

A very simple approach to format using a box and sleeve, but the type, pattern, colour and illustrations is what makes this packaging special, vibrant, and of a high quality finish.

Source: http://www.thedieline.com/blog/2013/2/1/dibella-baking-company.html

Source: http://www.thedieline.com/blog/2012/11/26/rummo.html

I really, really like this approach to packaging, using a very thin paper like stock with a simple die cut has been verry effective. Again we see the influence of older grocery packaging within the new.

Source: http://www.thedieline.com/blog/2012/10/29/aduna.html

DC - Brief 4 - Allinson flour

Source: http://www.packagingoftheworld.com/2013/01/allinson-flour-redesign.html

'Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brand’s sales.
The brand has a great reputation in bread flour and yeast, but awareness that there is a culinary range has been very low.
One of the main problems has been that the range isn’t aligned with the typical culinary consumer; baking is a fun pastime and it requires ingredients that customers should enjoy shopping for, even their flour! '
Allinson is a well renowned brand of baking supplies, very much like Be-ro, but has recently redesigned it's packaging collection for its flour range. Using geometric patterns and shapes, with a bold 60s inspired colour palette they have engaged with a new, younger audience. It's packaging design became its focus to improve its sales and reputation, which it directly what I am trying to achieve with the Be-ro range.

Catagorising: Design for aesthetic purpose, to be outstanding among a shelf display stand, to entice customers to purchase the item base don what it looks like. Using bright bold colours in the form geometric patterns to do so.

DC - Brief 2 - Product Range - GraviTea

Part of my overall idea to get people to drink coffee at home, was to provide and sell a range of products which would be used to make and consume the coffee product. I came across the product range 'GraviTea' which does a similar thing. It takes a very different approach regarding visuals - a consistent brand pattern is used across the range, which isn't something I want to do, but the concept and ideas behind the range is something I favour: a gift set for a companys customers, and a range of tea for different moods.

Designed for business and its relationship with its customers - a holiday gift pack, meaning there has been other gitfs. The packaging design works as an overall container for a few items, choosing to package them all together rather than individually to communicate them working as a set. Each of the items are reusable, transportable and can be used anywhere - the flask especially. Designed specifically for aesthetic purpose - to entice existing customers to stay with the business for such 'ad on' value.

Source: http://www.behance.net/gallery/GraviTea/438138

DC - Brief 2 - Paradise

Artel Artyomovyh developed the package design for 3 groups of coffee: classic, exclusive, maragogipe for Gourmet-club™. Freshly launched, the new product - "Paradise сoffee briquettes" aimed at selling through it's own coffee-shop network.

A consistant design, using a die cut to reveal the type of coffee it is. Design choices driven to produce something of aesthetic purpose for retail, for smaller more specialised coffee manufacturers.

Source: http://www.packagingoftheworld.com/2009/09/paradise.html

DC - Nerbo Coffee range

Source: http://www.behance.net/gallery/NERBO/4787657

I came across this project looking for ways to package coffee. The idea was to produce the design material, for a Coffeehouse aimed at Italian University Students. I really like the simplicity of the designs, and how through this simplicity and use of icons they have aimed their products at a young target audience.I am unsure whether there is a concept behind the application of icons, they seem to be there for image purpose which is something I want to avoid. Also, although I like the idea of an extensive range of 'extra' products I feel this range is too large, and pushes its branding into products (Such as an Ipad case) which I don't feel would be bought / liked by their target audience - Why have a ipad case with a coffee shop identity as the aesthetics?

I want to be sure if I produce anything past the packaging of my coffee product, that it be useful and related to.
Another element I like within this range is their use of materials - It looks and feels organic, its material and stock choice retains a similar tone, feel and colour palette.