DC - Brief 3 - Cereal

After deciding to focus my Design Context project on food and drink I found an ideal publication. After finding a new found love for all things type and layout, I picked up 'Cereal' with the hope of it inspiring my Doing my nut in brief, but found its content to drive my Context brief.

Its balance of photography and type is what I most favour, and it's consistent layout and grid, which managed to differ between each double page spread. It's made me realise the importance of photographs and images within a publication, and made me want to use more of them within my Regional Dialect publication.

DC - Brief 4 - Allinson flour

Source: http://www.packagingoftheworld.com/2013/01/allinson-flour-redesign.html

'Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brand’s sales.
The brand has a great reputation in bread flour and yeast, but awareness that there is a culinary range has been very low.
One of the main problems has been that the range isn’t aligned with the typical culinary consumer; baking is a fun pastime and it requires ingredients that customers should enjoy shopping for, even their flour! '
Allinson is a well renowned brand of baking supplies, very much like Be-ro, but has recently redesigned it's packaging collection for its flour range. Using geometric patterns and shapes, with a bold 60s inspired colour palette they have engaged with a new, younger audience. It's packaging design became its focus to improve its sales and reputation, which it directly what I am trying to achieve with the Be-ro range.

Catagorising: Design for aesthetic purpose, to be outstanding among a shelf display stand, to entice customers to purchase the item base don what it looks like. Using bright bold colours in the form geometric patterns to do so.

DC - Brief 4 - Oven Love

Source: http://www.behance.net/gallery/Ovenlove/3103501

Oven love has taken a country kitchen approach in it's branding approach, and its application to product and printed material. Using earthy tones throughout its products, the utensils being wooden, and packaging colour choices being of a similar tone.

It has a real family friendly feel about it, something every kitchen can have - not just to be bought by those who have money, and the huge overpriced kitchen to go with it. Although directed at everyone there is a level of quality throughout its products, using printing methods and finishes, such as an embossed publication, to reflect this.

Within my Be-Ro brief I must consider how the branding and logo is applied across a range of products, print collateral and event material, the ethos of my products and the message I want to send out.

DC - Brief 4 - Five Point Bakery

Source: http://www.behance.net/gallery/Fivepoint-Cafe-Bakery/5626805

Fivepoint has taken a modern yet classic approach in branding the Cafe bakery, using simple typography alongside a monochromatic colour palette - a very different style to myself. My initial thoughts in branding a bakery is it should be very 'Countryside kitchen', with hand rendered typography and illustration being a main focus. Fivepoint proves that this approach isn't always best and taking a simple route can be just as effective. As a result it looks very high end, and reflects the high quality of highstreet chain bakeries / cafes.

Within the Be-Ro brief, this is a direction I could try and push the branding, to give it a high quality look and appeal, after all the target audience of high street coffee shops and bakeries are those I want to aim the baking products at, an age range of 20 - 25.

DC - Brief 2 - Taste of Italy

Source: http://www.behance.net/gallery/Caffe-Strada/5451551

These are amazing. Although my photoshop skills are not to this standard I should try and incorporate images which link to the origin and history of Douwe Egberts into images relating to coffee....its just something to think about.

DC - Brief 2 - DE The home of Coffee - Campaign

Source: http://www.behance.net/gallery/The-Home-of-Coffee/6304995

An existing take on the Douwe Egberts brief. Its a nice concept, similiar to my own about enjoying the product at home, but a different approach - a slightly more unrealistic way, realistically people are not oging to drink enough coffee to save for a trip to Brazil. I feel my concept of enjoying it at home is simple and can work daily.

DC - Brief 2 - Sample Coffee Packaging

http://www.behance.net/gallery/Noir/284507

'The packaging is inspired by the  the coffee makers formal qualities of transparency and reflection. It uses only glossy and matte paper to create a fully functional tryptich experience for the buyer, reminiscient of the quazi-spiritual experience of their favorite morning drink.'

I admire the crafting and thought process behind this piece of packaging design, the designer has had to think about the workability, ergnomic qualities and folding / closing processes. This piece of designs works well due to its simplicity and deliverance. 

The purpose of the packaging was to individually package three products, but to make it work as a set. This has been achieved due to the different pockets within the packaging - once opened the products are clearly defined individually, but still apparent that they work together as a consumption material.

The designer stated the thought process of stock was considered - it was inspired by 'The coffee makers formal qualities of transparency and reflection' thus it's use of glossy stock.

FMP - Brief 2 - Coffee Format primary research

I wanted to get a better understanding of what products already exist in the coffee market, relating to drinking the product at home, and what formats it comes in to do so. There a large amount of coffee takeaway products I came across, primarily there are two types of contained - A ready made cup, to simply add water, or a pourable sachet. Each provide an easy way to produce a cup of coffee to drink at home.

Douwe Egberts have already attempted to get more people interested in drinking their coffee at home, over a coffee shop by providing a cup, milk powder and coffee granules. I think this approach is far away from what Douwe Egberts wants, which is to express their heritage through their products. The cheap takeaway coffee like product doesn't do this. I need to provide quality and convenience in what I choose to design.

The outer packaging remind me of crisps - the packaging is the same material. This again is something I want to avoid, I want to provide a quality material.

DC - Brief 2 - Product Range - GraviTea

Part of my overall idea to get people to drink coffee at home, was to provide and sell a range of products which would be used to make and consume the coffee product. I came across the product range 'GraviTea' which does a similar thing. It takes a very different approach regarding visuals - a consistent brand pattern is used across the range, which isn't something I want to do, but the concept and ideas behind the range is something I favour: a gift set for a companys customers, and a range of tea for different moods.

Designed for business and its relationship with its customers - a holiday gift pack, meaning there has been other gitfs. The packaging design works as an overall container for a few items, choosing to package them all together rather than individually to communicate them working as a set. Each of the items are reusable, transportable and can be used anywhere - the flask especially. Designed specifically for aesthetic purpose - to entice existing customers to stay with the business for such 'ad on' value.

Source: http://www.behance.net/gallery/GraviTea/438138

DC - Brief 2 - Packaging Pack

Source: http://lovelypackage.com/bols-genever-holiday-gift-pack/

I considered creating a range of products for Douwe Egberts - to be sold as a pack, to entice coffee goers to drink coffee at home. I wanted to supply the coffee product itself, alongside the utensils to use it, e.g A mug - each with the DE logo and seal. This packaging show a creative way of holding and advertising the products - using cut outs and windows to reveal partials of each of the products packaged. Its something I will certainly consider doing.


Packaging designed for retail purpose - using finished such as die cut to reveal bits of the product packaged, to entice customers and interest. 

DC - Hessian Packaging

http://lovelypackage.com/true-rum/

http://zoo.ad/index.php/projectes/packaging#/Pack-promocional-True-Rum-Ramon-Morato

This is my favourite packaging I've ever come across, down to the crafting quality, consideration of stock and fabric, sewing elements, content and how beautiful it looks. I wanted to create a similiar sense of style within my Douwe Egberts packaging, when approaching packaging samples and the glass jars - it would really give it a professional finish and a different, more personal approach to its overall appearance. 

This style of packaging is very far from commercial down to the huge amount of effort which needs to be used to create each individual packet. Its driven by stock and material choice, the designer has come up with a very simple solution to packaging the content: chocolate coins. The style of packaging also reflects the brow brand of 'True Rum'

FMP - Hessian Packaging

I wanted to reflect the heritage and history of Douwe Egberts Coffee beans, with a new fresh approach to the packaging material. I also wanted to consider the ethological impact, for the packaging to be re-usable within the home. I then considered the use of hessian, and how it could be a nice way to reflect the Douwe Egberts history, and the fact it's been around so long.

I came across a 'Happy Rice' project which looking at stitching hessian to form a bag, and screen printing the design onto. The product itself I'm not to keen on, due to its unprofessional stitching finish and its mixed array of type. The hessian packaging I will produce will be an internal packaging to a card / paper based outershell.

Source: http://www.behance.net/gallery/HAPPY-RICE/1588441

'The objective of this brief was to design packaging that was sustainable and to satisfy a target audience. My product to package for was rice, and the idea behind my packaging was to be as environmentally friendly as possible; made from Hessian fabric and the branding was screen printed onto the fabric with water based paint. My structure is also completely hand made; fabric is cut by hand, put together by hand and then using a sewing machine, sewn together.'

This packaging design is solely driven by stock, as is Eco considered so has decided to use a organic fabric, which is this case it hessian which is biogradable. The packaging itself can also be reused with the resealable pull tie. The printing method of screen printing was also highly considered - a more sustainable way of printing, especially onto such a fabric as hessian.

DC - Brief 2 - Takeaway Coffee

'The concept of this identity is cynical, and is relaying on the criticism that was raised against Tel Aviv in the last war, where Tel Aviv wasn't at war, but in coffee shops. Now, that Tel Aviv is deserted, a need has grown for the people of Tel Aviv to keep their daily routine.' 

"Partout- everywhere" is a mobile boutique coffee shop, providing the french experience to all of the shelters throughout Israel. The take away orders will be made by phone or through the website and then an armor protected truck will make it's away with the goodies.'

High driven though idea, community, and event. In this case world disaster and war. The need to get a community back together, back to their day to day routine, by providing such day to day products such as coffee. So it becomes more than just a packaging and product design.

Source: http://www.packagingoftheworld.com/2012/09/partout-everywhere-student-work.html

A simple effective solution for a problem. A carrier for a hot beverage take out, designed to reduce paper consumption, in contrast to standard carriers.

Source: http://www.packagingoftheworld.com/2013/01/quarter-bag.html

DC - Brief 2 - Paradise

Artel Artyomovyh developed the package design for 3 groups of coffee: classic, exclusive, maragogipe for Gourmet-club™. Freshly launched, the new product - "Paradise сoffee briquettes" aimed at selling through it's own coffee-shop network.

A consistant design, using a die cut to reveal the type of coffee it is. Design choices driven to produce something of aesthetic purpose for retail, for smaller more specialised coffee manufacturers.

Source: http://www.packagingoftheworld.com/2009/09/paradise.html