DC - Brief 0 - Green & Blacks

Source: http://www.pearlfisher.com/our-work/packaging/1410/

Stock and print driven - Foiling

DC - Brief 0 - Raw

Source: http://www.pearlfisher.com/our-work/packaging/raw/

Print and stock driven - Cut out, sustainable stock

DC - Nudge Branding - Cork lidded packaging

Source: http://lookslikegooddesign.com/branding-nudge/

Here, I really like the concept of using food like packaging for the candles, using the cork top on a glass container. Although not a food product, it has been influenced by food packaging which I feel makes it appropriate for my publication as content.

DC - Luxury content driven packaging

http://zoo.ad/index.php/projects#/Packaging-Ruben-Alvarez

Packaging design for the new product by chocolate artist Rubén Álvarez.

Packaging solely driven by the content, in this case yoghurt, using the hardening of the chocolate yoghurt of create a seal around the lid, which is removed through the use of attached string. Otherwise its very simple packaging, a brown tube. It's a great interactive piece of packaging, which in itself would be a reason to purchase it.

This packaging design although beautiful isn't too practical, as the removal of the seal is messy and means it can not be re-seal or reused. This kind of products packaging wouldn't be commercially viable but brilliant for small independent food / dessert outlets.

DC - Brief 2 - Sample Coffee Packaging

http://www.behance.net/gallery/Noir/284507

'The packaging is inspired by the  the coffee makers formal qualities of transparency and reflection. It uses only glossy and matte paper to create a fully functional tryptich experience for the buyer, reminiscient of the quazi-spiritual experience of their favorite morning drink.'

I admire the crafting and thought process behind this piece of packaging design, the designer has had to think about the workability, ergnomic qualities and folding / closing processes. This piece of designs works well due to its simplicity and deliverance. 

The purpose of the packaging was to individually package three products, but to make it work as a set. This has been achieved due to the different pockets within the packaging - once opened the products are clearly defined individually, but still apparent that they work together as a consumption material.

The designer stated the thought process of stock was considered - it was inspired by 'The coffee makers formal qualities of transparency and reflection' thus it's use of glossy stock.

DC - Brief 2 - Packaging Pack

Source: http://lovelypackage.com/bols-genever-holiday-gift-pack/

I considered creating a range of products for Douwe Egberts - to be sold as a pack, to entice coffee goers to drink coffee at home. I wanted to supply the coffee product itself, alongside the utensils to use it, e.g A mug - each with the DE logo and seal. This packaging show a creative way of holding and advertising the products - using cut outs and windows to reveal partials of each of the products packaged. Its something I will certainly consider doing.


Packaging designed for retail purpose - using finished such as die cut to reveal bits of the product packaged, to entice customers and interest. 

DC - Hessian Packaging

http://lovelypackage.com/true-rum/

http://zoo.ad/index.php/projectes/packaging#/Pack-promocional-True-Rum-Ramon-Morato

This is my favourite packaging I've ever come across, down to the crafting quality, consideration of stock and fabric, sewing elements, content and how beautiful it looks. I wanted to create a similiar sense of style within my Douwe Egberts packaging, when approaching packaging samples and the glass jars - it would really give it a professional finish and a different, more personal approach to its overall appearance. 

This style of packaging is very far from commercial down to the huge amount of effort which needs to be used to create each individual packet. Its driven by stock and material choice, the designer has come up with a very simple solution to packaging the content: chocolate coins. The style of packaging also reflects the brow brand of 'True Rum'

FMP - Hessian Packaging

I wanted to reflect the heritage and history of Douwe Egberts Coffee beans, with a new fresh approach to the packaging material. I also wanted to consider the ethological impact, for the packaging to be re-usable within the home. I then considered the use of hessian, and how it could be a nice way to reflect the Douwe Egberts history, and the fact it's been around so long.

I came across a 'Happy Rice' project which looking at stitching hessian to form a bag, and screen printing the design onto. The product itself I'm not to keen on, due to its unprofessional stitching finish and its mixed array of type. The hessian packaging I will produce will be an internal packaging to a card / paper based outershell.

Source: http://www.behance.net/gallery/HAPPY-RICE/1588441

'The objective of this brief was to design packaging that was sustainable and to satisfy a target audience. My product to package for was rice, and the idea behind my packaging was to be as environmentally friendly as possible; made from Hessian fabric and the branding was screen printed onto the fabric with water based paint. My structure is also completely hand made; fabric is cut by hand, put together by hand and then using a sewing machine, sewn together.'

This packaging design is solely driven by stock, as is Eco considered so has decided to use a organic fabric, which is this case it hessian which is biogradable. The packaging itself can also be reused with the resealable pull tie. The printing method of screen printing was also highly considered - a more sustainable way of printing, especially onto such a fabric as hessian.

FMP Brief 2 Douwe Egberts Coffee

In terms of the targeting a younger audience through the packaging design I came across Hnina Chocolate concept and packaging. The concept development and idea development is identified through the concept pitch presentation, of which it focuses on key words the brand want to evoke, and the insight. Having a strong concept behind the design elements is a skill I really want to improve and push through my portfolio. The actual aesthetics of the Healthy chocolates products is something I really like, the mix of materials with surface pattern design and printing processes.

The idea of designing for retail is something I'm interested in, alongside working to my skills in illustration, packaging and print, so the products below is something I want to be able to create, the area of the industry I want to design for. The quality and execution os far better than I could achieve as this stage in my design stages but something I want to strive for.

Source: www.behance.net/gallery/Hnina-Healthy-Chocolates-Directors-cut/6532085

Print driven packaging design. Through the use of spot colour screen printing, and considers stock in regard to colour palette - using sock appropriate and best in working with the spot colour.