Showing posts with label OUGD303DC. Show all posts
Showing posts with label OUGD303DC. Show all posts

Tuesday, 14 May 2013

FMP - Brief 1 - Stats and Figures

For the promotional material of the pack, I wanted to make people aware of how children living in poverty and deprived areas are affected, and by what way it can affects a childs learning.

Source: https://www.gov.uk/government/speeches/sarah-teather-article-in-nursery-world-on-early-education-and-disadvantaged-children

Evidence shows that less than half of all children who live in the most deprived areas achieve a good level of development at age 5 compared with nearly 70% of those living in the least deprived areas.

Source:https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/189623/DCSF-RTP-09-01.pdf.pdf


At the Foundation Stage in 2007, only 35% of pupils in the most deprived areas reached the expected level of attainment, compared to 51% of pupils in other areas.

At age three, children from lower income households have lower vocabulary scores (a mean score of 46.2 for those in households below 60% median income compared to a mean score of 52.2 for those in households above 60%) (George et al., 2007).

At age three, children from lower income households scored less well (nearly 11 points lower) on the Bracken School Readiness test (which examines basic concepts such as colours, letters, numbers/counting, sizes, comparisons and shapes) compared to higher income households (George et al., 2007

At age five, children from lower income households had lower standardised scores on cognitive ability tests (eight points lower than those from higher income households) and on measures of naming vocabulary, picture similarities and pattern construction (Jones & Schoon, 2008).




Children from poor areas are four times more likely to be sent to a poor performing school, according to Ofsted.

Children subjected to a poor start in life were much more likely to be trapped in a low-paid job and less likely to climb the social ladder.


Source: http://www.cpag.org.uk/child-poverty-facts-and-figures


  • There are 3.6 million children living in poverty in the UK today. That’s 27 per cent of children, or more than one in four.1
  • There are even more serious concentrations of child poverty at a local level: in 100 local wards, for example, between 50 and 70 per cent of children are growing up in poverty.2
  • Work does not provide a guaranteed route out of poverty in the UK. Almost two-thirds (62 per cent) of children growing up in poverty live in a household where at least one member works.3
  • People are poor for many reasons. But explanations which put poverty down to drug and alcohol dependency, family breakdown, poor parenting, or a culture of worklessness are not supported by the facts.4
  • Child poverty blights childhoods. Growing up in poverty means being cold, going hungry, not being able to join in activities with friends. For example, 62 per cent of families in the bottom income quintile would like, but cannot afford, to take their children on holiday for one week a year.5
  • Child poverty has long-lasting effects. By 16, children receiving free school meals achieve 1.7 grades lower at GCSE than their wealthier peers.6Leaving school with fewer qualifications translates into lower earnings over the course of a working life.
  • Poverty is also related to more complicated health histories over the course of a lifetime, again influencing earnings as well as the overall quality – and indeed length - of life. Professionals live, on average, eight years longer than unskilled workers.7
  • Child poverty imposes costs on broader society – estimated to be at least £25 billion a year.8 Governments forgo prospective revenues as well as commit themselves to providing services in the future if they fail to address child poverty in the here and now.
  • Child poverty reduced dramatically between 1998/9-2010/12 when 1.1 million children were lifted out of poverty (BHC).9 This reduction is credited in large part to measures that increased the levels of lone parents working, as well as real and often significant increases in the level of benefits paid to families with children.
  • Under current government policies, child poverty is projected to rise from 2012/13 with an expected 300,000 more children living in poverty by 2015/16.10 This upward trend is expected to continue with 4.2 million children projected to be living in poverty by 2020.

DC - Brief 0 - Publication Packaging

I wanted either the front cover, or an outer container to be something similar to below, to incorporate the idea of packaging further - by packaging a packaging book in an interesting way.

http://rubberstamping.about.com/od/templates/ig/Dome-Box-Template.-1K2/Dome-Box-Template.-1K4.htm



http://www.behance.net/gallery/Lindt-Chocolate-Packaging/5577313




Monday, 13 May 2013

DC - Categorising & defining content


Order of content:

Summary Page:
What its all about, my personal interest

Categories: 
Each with brief summary

Aesthetic Value - 
For the sole purpose of looking aesthetically pleasing, to entice customers to purchase the item, through use of colour, texture or image.

Content Driven - 
A packagings designs decisions is determined by the content with packaging or product.

Form follows function -
It's sole purpose is to package and hold.

Ecologically Considered -
A packagings design choices has considered its environmental impact.

Ergonomic - 
The packaging has been formed to be ergonomically friendly to a person interaction with the product

Luxury -
A high quality design, using a range of creative methods to make the packaging look luxurious and high end.

More than just packaging -
A product which has more purpose than just packaging an item.

Stock and print driven -
Design choices have been driven by stock, printing processes and finished.

A professionals perspective:
Interviews

Wednesday, 8 May 2013

DC - Life Water

http://www.thedieline.com/blog/2013/4/18/milano-expo-2015-life-paper-made-water-container.html






DC - Eco friendly

http://www.thedieline.com/blog/2013/2/28/24-bottles.html






DC - Luxury Sausage

http://zoo.ad/index.php/projects/packaging#/Llonganissa-Hivern-Can-Duran




DC - Chocolate artist egg

http://zoo.ad/index.php/projects/packaging#/Ou-Codi-Ruben-Alvarez-Aula-Chocovic



DC - Pearlfisher - Form follows function

Source: http://www.pearlfisher.com/our-work/packaging/starbucks/

Form follows function - The below designs take the simplest and most functional approach to its design.



Source: http://www.pearlfisher.com/our-work/packaging/c/






Wednesday, 10 April 2013

FMP - Brief 4 - Costa Window Display

For the event I want to create something 'old' to reflect the heritage of the brand, by re-creating the original event Be-Ro used to do as pre mentioned. I came across a Costa which had taken a similar approach to something I wanted to do.



DC - Progress Packaging - WANT TO WORK HERE.

Came across this studio while looking for some inspiration. Found out their local in Huddersfield. Booked a studio visit. Hopefully it will help me with the content of my publication, and to also get a better understanding of how the packaging industry work, seeing as its something i potentially want to get into.

http://www.progresspackaging.co.uk




DC - Sav Sparkling

Source: http://www.stockholmdesignlab.se/en/projects/sav-2/packaging/



A Sparkling Elixir Reminiscent of Spring. From the Virginal Wine-making Region of Jämtland. Original recipe from 1785. Made of birch sap.
Stockholm Design Lab has created the total identity inspired by the birch and the northern Scandinavian pureness. Scope of work; brand name, graphic identity, photography language, packaging and web


DC - Founded Response

What is your current favourite food or drink packaging design and why?
Love the Ikea food packaging by SDL, it's very tough to do things so simply and still look great: http://www.stockholmdesignlab.se/en/projects/ikea-2/food-packaging/

Whats the most interesting and unique food or drink packaging you've ever come across? Please source if possible
The Mikkeller packaging by Bedow is lovely. Minimal, nice idea and changes by season. http://www.bedow.se/work/packaging-mikkeller-bedow-winter/

How important do you think the design of a food or drinks packaging is?
Extremely important, if your brand isn't portrayed correctly through your packaging then your product isn't going to be picked up off the shelf. Then it doesn't matter how great your Meat Balls are, they aren't going to be eaten.

Have stock and printing processes driven any of your packaging briefs, if so which and why?
No. The product and overarching brand should always drive the end result. You look to materials and processes to achieve your ideas which answer product's requirements. Sometimes materials and processes steer your idea in a slightly different direction, but to say a material or process drove a project is stretching it a little.

PS. Outside of food and drink, this is my favourite example of a great packaging range and should be everyone's benchmark: http://www.stockholmdesignlab.se/en/projects/askul-2/packaging/


Outside of food packaging:



Current favourite food packaging:





Interesting and Unique:





Monday, 8 April 2013

FMP - Brief 8 - Compiling Contacts



I wanted to compile a list of suitable contacts to send laurens promotional mail out to, instead of giving them out blind. I think its important that we really give thought to who we are trying to aim her products at. Thinking along the line of retailers, who have set up a craft business because they have an interest within it, is the market I think would be suitable to market at. I have found local businesses which we will be sending the mail outs to. 

Reetsweet:

reetsweetevents@gmail.com

Birds Yard:

'Bird’s Yard is a true treasure trove – a three storey building that celebrates creativity and individuality. Unique boutiques, designer displays, creative retail spaces and a lovely tea shop sprawl throughout the maze of rooms.'
Contact:
Bird Shell
Bird's Yard, 83 Kirkgate
Leeds, LS2 7DJ

The marvellous tea dance company:
About: 
Established in 2006, The Marvellous Tea Dance Co. is Yorkshires original and authentic vintage events and catering company.
Our passion for all things kitsch, vintage and cakey inspires us to organise and host wonderful tea parties and vintage inspired events, creating memorable occasions for all!

Contact:

The Marvellous Tearoom
Ground floor, Birds Yard
83 Kirkgate, Leeds
LS2 7DJ


Leeds Corn Exchange:
Corn Exchange
Call Lane
Leeds


Companies - Candy Candy, Dee's Wardrobe, Mummy and little me, The gift closet, Yellow Sunrise.

Leeds craft club

About: 
We are a group of crafters who meet monthly at White Cloth Gallery in Leeds, on the second Monday of every month. We're always looking for new members!

White cloth gallery, 26 Aire Street Leeds LS1 4HT

The craft centre and design gallery
City art gallery
the headrow
leeds
LS1 3AB

Craftwise
1-3 Merrion Centre
Leeds
LS2 8NG


Duttons for buttons

Duttons for Buttons
32 Coppergate
YORK
YO1 1NR


3 Church Street
ILKLEY
LS29 9DR



Bonds Of Farsley
93-95 Town St
Farsley
Leeds
LS28 5HX



Scrap Creative Reuse Arts Project Ltd
Aire Place Mills
Kirkstall Road
Leeds
LS3 1JL







Friday, 5 April 2013

DC - Brief 8 - Fabric Mail out

Source:http://www.behance.net/gallery/Fabrication-inspired-by-Michel-De-Certeau/6476761

Me and Lauren discussed producing a small mail out promotional piece to send out to try and get her more business. I thought it important to incorporate her textiles into the piece, so to create a fabric based book with a thread binding. This is just one example of something I could produce.




Thursday, 4 April 2013

FMP - Brief 8 - Feedback

After going through my print outs with Beautiful Meme, it was suggested i strip the logo back, that I was possibly making it too complicated with the background pattern. I was also reminded that it has to reflect her, in the production stages, with it being stamped, or sewn etc. This further reminded me and got me excited over the stock choices I could make, alongside the stamp. 

So the stripped down outcome:


Wednesday, 3 April 2013

FMP - Brief 8 - Material

Source: http://generationpress.co.uk/archives/3483

I want to try and incorporate some of Thirftboxes material of design elements so I researched into ways its been done before:




Incorporating Material