Design Context Response

DC - Brief 0 - Finalised Publication

Finally got the publication bound, covered, embossed and screen printed. Super proud of it. 

I have strayed away from the hand crafted element i originally wanted of the front cover, and instead gone for a simple emboss of a packaging net. I think it communicates the publication much better and gives in a professional feel, rather than something put together quickly.

I the publication communicates me as a designer, firstly my interest in food and drink packaging, alongside research and organisation - through the categorising of the content. It also communicates my love of print and finishing, using book binding, printing and embossing skills thoughout.

DC - Making publication

So i decided to try and keep the publication simpler, rather than using a folded net on the front. I am going to wrap grey board in buckrum, emboss a net shape onto the front, to then screen print the title onto. I have so far bound the publication, created the back and front and screen printed:

I am currently unsure of how Im going to bind everything together but i'm sure i'll figure something out...

DC - Brief 0 - Publication Packaging

I wanted either the front cover, or an outer container to be something similar to below, to incorporate the idea of packaging further - by packaging a packaging book in an interesting way.

http://rubberstamping.about.com/od/templates/ig/Dome-Box-Template.-1K2/Dome-Box-Template.-1K4.htm

http://www.behance.net/gallery/Lindt-Chocolate-Packaging/5577313

DC - Brief 0 - Entire publication design 1

Finally got it finished. I'm really happy with the way I've approached the publication and the layout of the content. I feel I've made it personal to me and my interests, as well as keeping it informative.

I've basically identified a range of food packaging which I like for a range of reasons, and have managed to organise them into sections behind the reason for the design of the packaging.

DC - Brief 0 - First draft

Working with the layout I'd previously chosen, I've applied some of the content to the publication. Considering I don't work with layout much, I've realised having a set grid and allocating boxes and spaces for text and image has helped so much in keeping the layout consistent and considering.

DC - Brief 0 - Decided Layout

After producing a few layouts, I've picked ones I feel appropriate to the two sections I'll have within this publication.

Interviews:

Categories:

Adapted:

DC - Brief 0 - Green & Blacks

Source: http://www.pearlfisher.com/our-work/packaging/1410/

Stock and print driven - Foiling

DC - Brief 0 - Raw

Source: http://www.pearlfisher.com/our-work/packaging/raw/

Print and stock driven - Cut out, sustainable stock

DC - Categorising & defining content

Order of content:

Summary Page:

What its all about, my personal interest

Categories: 

Each with brief summary

Aesthetic Value - 

For the sole purpose of looking aesthetically pleasing, to entice customers to purchase the item, through use of colour, texture or image.

Content Driven - 

A packagings designs decisions is determined by the content with packaging or product.

Form follows function -

It's sole purpose is to package and hold.

Ecologically Considered -

A packagings design choices has considered its environmental impact.

Ergonomic - 

The packaging has been formed to be ergonomically friendly to a person interaction with the product

Luxury -

A high quality design, using a range of creative methods to make the packaging look luxurious and high end.

More than just packaging -

A product which has more purpose than just packaging an item.

Stock and print driven -

Design choices have been driven by stock, printing processes and finished.

A professionals perspective:

Interviews

DC - Pearlfisher - Form follows function

Source: http://www.pearlfisher.com/our-work/packaging/starbucks/

Form follows function - The below designs take the simplest and most functional approach to its design.

Source: http://www.pearlfisher.com/our-work/packaging/c/

FMP - Brief 0 - Exploring Format

I've produced a few potential layouts I could work with, within my publication for the collected content.

DC - Sav Sparkling

Source: http://www.stockholmdesignlab.se/en/projects/sav-2/packaging/

A Sparkling Elixir Reminiscent of Spring. From the Virginal Wine-making Region of Jämtland. Original recipe from 1785. Made of birch sap.

Stockholm Design Lab has created the total identity inspired by the birch and the northern Scandinavian pureness. Scope of work; brand name, graphic identity, photography language, packaging and web

DC - Just in case packaging range

http://lookslikegooddesign.com/just-in-case/

Although not entirely food packaging design, I tihnk it would be good content for my publication as it shows how food and drink can work with as a set with other items, alongside a concept pulling them altogether.

DC - Nudge Branding - Cork lidded packaging

Source: http://lookslikegooddesign.com/branding-nudge/

Here, I really like the concept of using food like packaging for the candles, using the cork top on a glass container. Although not a food product, it has been influenced by food packaging which I feel makes it appropriate for my publication as content.

DC - Winter Warmer

Source: http://serialthriller.com/post/40833275927/theoinglis-winter-warmer-by-exeter-based

“Each year we send out a festive ‘Mulled Wine’ to clients and friends. Mulled wine is a traditional winter drink served warm, making it the perfect tonic to banish those winter chills…This year saw the birth of BUDDY’S ORIGINAL WINTER WARMER. The only sure and trusted way to ward off the icy claw of winter, and survive the manifold strifes of the festive season.”

This 'Winter Warmer' product is something which has been designed to look of a certain age, to look like a vintage wine - this has resulted in it looking very high end, but essentially something cheap to produce, using just black on white, and a simple paper and sticker wrap for the outer packaging, but managed to retain a quality and fines about it.

DC - Holli - Box ergonomic packaging

Source: http://lovelypackage.com/holli-molle/#more-4155

Holli has created a very high end, very simple approach to packaging it's content which I think would work really well with baking products too. They have produced very simple sticker like packaging on metal cylinder, heavy duty resealable boxes and sacks. The branding created works across a range of scales and products which is something I will need to consider.

DC - Cup for Cup - Re-sealable

http://lovelypackage.com/index.php?s=flour

A different format and approach - a resealable long life method. The idea of creating something which produces a standard serving size is something I would like to consider. I want the product to be easy and convenient to use, compared to the paper bags which are easily torn, to then spill.