DC - Luxury content driven packaging

http://zoo.ad/index.php/projects#/Packaging-Ruben-Alvarez

Packaging design for the new product by chocolate artist Rubén Álvarez.

Packaging solely driven by the content, in this case yoghurt, using the hardening of the chocolate yoghurt of create a seal around the lid, which is removed through the use of attached string. Otherwise its very simple packaging, a brown tube. It's a great interactive piece of packaging, which in itself would be a reason to purchase it.

This packaging design although beautiful isn't too practical, as the removal of the seal is messy and means it can not be re-seal or reused. This kind of products packaging wouldn't be commercially viable but brilliant for small independent food / dessert outlets.

DC - Coffee Lovers

Source: http://www.gardens-co.com/index.php?/ongoing/i-coffee-lovers-newsi/

“Coffee Lovers” provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy– The Beauty of Simplicity. We tried to keep our marks as minimal as possibe'

The packaging design is based on the companies and products philosophy - the beauty of simplicity. It used a consistent brown paper bag, of which a range of stickers, each representing a different product, it placed on it.