FMP - Hessian Packaging

I wanted to reflect the heritage and history of Douwe Egberts Coffee beans, with a new fresh approach to the packaging material. I also wanted to consider the ethological impact, for the packaging to be re-usable within the home. I then considered the use of hessian, and how it could be a nice way to reflect the Douwe Egberts history, and the fact it's been around so long.

I came across a 'Happy Rice' project which looking at stitching hessian to form a bag, and screen printing the design onto. The product itself I'm not to keen on, due to its unprofessional stitching finish and its mixed array of type. The hessian packaging I will produce will be an internal packaging to a card / paper based outershell.

Source: http://www.behance.net/gallery/HAPPY-RICE/1588441

'The objective of this brief was to design packaging that was sustainable and to satisfy a target audience. My product to package for was rice, and the idea behind my packaging was to be as environmentally friendly as possible; made from Hessian fabric and the branding was screen printed onto the fabric with water based paint. My structure is also completely hand made; fabric is cut by hand, put together by hand and then using a sewing machine, sewn together.'

This packaging design is solely driven by stock, as is Eco considered so has decided to use a organic fabric, which is this case it hessian which is biogradable. The packaging itself can also be reused with the resealable pull tie. The printing method of screen printing was also highly considered - a more sustainable way of printing, especially onto such a fabric as hessian.

FMP - Doing my nut in - Content & Design Considerations

Name: Regional Phrase book - Limited edition 

Topic : Social Interaction

Categories: #1 Insults, #2 Greetings #3 Flirting #4 Compliments

Contents:

- Introduction - About books - chosen locations
- British map of accents - highlighting focus with the book
- Origins - Off accent (General)
- Origins of each location - Accent, speaking characteristics, origins of phrases / words
- Category page - definition of insult / greeting etc


Design Considerations:
Front cover embossed onto book covering material
Overlapping acetate text
Conversation format - from one accent to the next.
Colour separating languages
Simply bound - no glue or stitching


Birmingham - http://www.virtualgaz.com/gazzapage.htm
Ireland - http://www.irishslang.info/swearing-insulting.html
Newcastle - http://bannedfromthebeagle.blogspot.co.uk/2009/08/godie-slang.html
Liverpool - http://www.urbandictionary.com/define.php?term=scouse%20slang
Yorkshire - http://www.urbandictionary.com/define.php?term=yorkshire+insult

Bind

Source: http://www.behance.net/gallery/Goliath-Sportswear/2204870

Embossing

Source:http://www.behance.net/gallery/White-Book/3113409

Layout

source: http://www.behance.net/gallery/Non-Places/6111073

FMP Brief 2 Douwe Egberts Coffee

In terms of the targeting a younger audience through the packaging design I came across Hnina Chocolate concept and packaging. The concept development and idea development is identified through the concept pitch presentation, of which it focuses on key words the brand want to evoke, and the insight. Having a strong concept behind the design elements is a skill I really want to improve and push through my portfolio. The actual aesthetics of the Healthy chocolates products is something I really like, the mix of materials with surface pattern design and printing processes.

The idea of designing for retail is something I'm interested in, alongside working to my skills in illustration, packaging and print, so the products below is something I want to be able to create, the area of the industry I want to design for. The quality and execution os far better than I could achieve as this stage in my design stages but something I want to strive for.

Source: www.behance.net/gallery/Hnina-Healthy-Chocolates-Directors-cut/6532085

Print driven packaging design. Through the use of spot colour screen printing, and considers stock in regard to colour palette - using sock appropriate and best in working with the spot colour.