DC - Brief 4 - Allinson flour

Source: http://www.packagingoftheworld.com/2013/01/allinson-flour-redesign.html

'Brand packaging agency Family (and friends) has developed a new look for Allinson Flour to help boost the brand’s sales.
The brand has a great reputation in bread flour and yeast, but awareness that there is a culinary range has been very low.
One of the main problems has been that the range isn’t aligned with the typical culinary consumer; baking is a fun pastime and it requires ingredients that customers should enjoy shopping for, even their flour! '
Allinson is a well renowned brand of baking supplies, very much like Be-ro, but has recently redesigned it's packaging collection for its flour range. Using geometric patterns and shapes, with a bold 60s inspired colour palette they have engaged with a new, younger audience. It's packaging design became its focus to improve its sales and reputation, which it directly what I am trying to achieve with the Be-ro range.

Catagorising: Design for aesthetic purpose, to be outstanding among a shelf display stand, to entice customers to purchase the item base don what it looks like. Using bright bold colours in the form geometric patterns to do so.

DC - Oasis - Voile Netting Pattern - Laura Ashley

I really really love the doile / voile printed surface pattern used within this Oasis bag design. Its something I could look at - bringing the texture of fabric and netting into equation. To create a design which gives a fabric quality, on a flat design. I intend on going to Leeds Market and exploring and buying a few different types of materials and fabrics which I can scan in, and draw from and adapt.

Source: Oasis Store - Leicester

DC - Brief 2 - Packaging Pack

Source: http://lovelypackage.com/bols-genever-holiday-gift-pack/

I considered creating a range of products for Douwe Egberts - to be sold as a pack, to entice coffee goers to drink coffee at home. I wanted to supply the coffee product itself, alongside the utensils to use it, e.g A mug - each with the DE logo and seal. This packaging show a creative way of holding and advertising the products - using cut outs and windows to reveal partials of each of the products packaged. Its something I will certainly consider doing.


Packaging designed for retail purpose - using finished such as die cut to reveal bits of the product packaged, to entice customers and interest. 

DC - Hessian Packaging

http://lovelypackage.com/true-rum/

http://zoo.ad/index.php/projectes/packaging#/Pack-promocional-True-Rum-Ramon-Morato

This is my favourite packaging I've ever come across, down to the crafting quality, consideration of stock and fabric, sewing elements, content and how beautiful it looks. I wanted to create a similiar sense of style within my Douwe Egberts packaging, when approaching packaging samples and the glass jars - it would really give it a professional finish and a different, more personal approach to its overall appearance. 

This style of packaging is very far from commercial down to the huge amount of effort which needs to be used to create each individual packet. Its driven by stock and material choice, the designer has come up with a very simple solution to packaging the content: chocolate coins. The style of packaging also reflects the brow brand of 'True Rum'

DC - Ready, set go - baby pack - Brief 1 10 Things

http://www.behance.net/gallery/ReadySetGo/3690639

I love this cute little set of bits for a toddler, using vector illustrations with a lovely colour palette. They have identified products suitable for their target audience and applied them really well.

DC - Ten Things - Product Inspiration

A few different products I could look into making:

http://annawalker.com.au/blog/frontpage/2.html?category_id=0

http://www.behance.net/gallery/Bukvarius/3589013

DC - Brief 2 - Takeaway Coffee

'The concept of this identity is cynical, and is relaying on the criticism that was raised against Tel Aviv in the last war, where Tel Aviv wasn't at war, but in coffee shops. Now, that Tel Aviv is deserted, a need has grown for the people of Tel Aviv to keep their daily routine.' 

"Partout- everywhere" is a mobile boutique coffee shop, providing the french experience to all of the shelters throughout Israel. The take away orders will be made by phone or through the website and then an armor protected truck will make it's away with the goodies.'

High driven though idea, community, and event. In this case world disaster and war. The need to get a community back together, back to their day to day routine, by providing such day to day products such as coffee. So it becomes more than just a packaging and product design.

Source: http://www.packagingoftheworld.com/2012/09/partout-everywhere-student-work.html

A simple effective solution for a problem. A carrier for a hot beverage take out, designed to reduce paper consumption, in contrast to standard carriers.

Source: http://www.packagingoftheworld.com/2013/01/quarter-bag.html

DC - Brief 2 - Paradise

Artel Artyomovyh developed the package design for 3 groups of coffee: classic, exclusive, maragogipe for Gourmet-club™. Freshly launched, the new product - "Paradise сoffee briquettes" aimed at selling through it's own coffee-shop network.

A consistant design, using a die cut to reveal the type of coffee it is. Design choices driven to produce something of aesthetic purpose for retail, for smaller more specialised coffee manufacturers.

Source: http://www.packagingoftheworld.com/2009/09/paradise.html

DC - Coffee Lovers

Source: http://www.gardens-co.com/index.php?/ongoing/i-coffee-lovers-newsi/

“Coffee Lovers” provides single origin coffee beans with its signature roast. We worked closely with the owner to redevelop the brand image from strategy, branding, packaging to website. After many hours of cupping, we brewed a unique packaging system to indicate the characters of different beans. At the same time, each type of coffee bean has its own symbol to visualize the favor. The selection of the design direction, colors and materials were based on the company philosophy– The Beauty of Simplicity. We tried to keep our marks as minimal as possibe'

The packaging design is based on the companies and products philosophy - the beauty of simplicity. It used a consistent brown paper bag, of which a range of stickers, each representing a different product, it placed on it.

DC - Nerbo Coffee range

Source: http://www.behance.net/gallery/NERBO/4787657

I came across this project looking for ways to package coffee. The idea was to produce the design material, for a Coffeehouse aimed at Italian University Students. I really like the simplicity of the designs, and how through this simplicity and use of icons they have aimed their products at a young target audience.I am unsure whether there is a concept behind the application of icons, they seem to be there for image purpose which is something I want to avoid. Also, although I like the idea of an extensive range of 'extra' products I feel this range is too large, and pushes its branding into products (Such as an Ipad case) which I don't feel would be bought / liked by their target audience - Why have a ipad case with a coffee shop identity as the aesthetics?

I want to be sure if I produce anything past the packaging of my coffee product, that it be useful and related to.
Another element I like within this range is their use of materials - It looks and feels organic, its material and stock choice retains a similar tone, feel and colour palette.

Brief 5 - Laura Ashley

I have a huge interest in interior design, and all the products within it, more so the prints and illustrative patterns you can get on almost every house hold object. This is what has made me so excited about doing the Laura Ashley brief, that it will allow me to produce something usable in the real world, and will give me creative freedom. 

I wanted to see about the range of products which are able to be printed on, and the list is extensive. Below are a few different products which I like for both aesthetic purpose and as a decorative household object.

The patterns on the selection of mugs below, although a varied different pattern, work together as a series. This ideally is something I would like to be able to achieve within this brief, to create a range of illustrative surface pattern designs, so each product is individual to itself.

Source: http://www.behance.net/gallery/New-mug-designs/2802225

I love cushions. Like, loads. Probably have about 20 on my bed at home. 

This is another area I could push my pattern design into, and thats textiles and fabrics, which then opens up an even larger range of products I could design for. The colours used within the below designs in what I like best, its out of my comfort zone in regard to designing with so much vibrant colour, but if this is the outcome, I think its worth giving a try.

Source: http://www.behance.net/gallery/Bibu-Geometric-Cushions-Cover-Collection/6233045

I work primarily in black and white, so the designs below realistically are the closest to my current design style. I like the simplicity of the concept of the mug collection, showing the four seasons. For my product to be successful it will need a strong concept and idea like this.

Source:https://www.jossandmain.com/The-Four-Seasons-4-Piece-Cup-Set~WJD1019~E792.html

Brief 5 - Wrapping paper pattern

I want to create something Paperchase havent done before, their pattern collection choices seem to focus on cartoon character and colour palette, I would like to bring something contemporary to fill the gap. Looking at few colours, and a more intricate illustartion style I came across the below textile surface patterns and gitware ranges

The colour and style used in the below pattern is certainly something I aspire to be able to create, I want to push myself in this module to be as good as I can be. To focus an area of my portfolio on illustrative surface pattern design,

Source: http://www.behance.net/gallery/Summer-patterns/1733297

The old, classic, war time style this wrapping paper achieves is something I quite like, using string for instance to wrap the paper adds to this quality. My interests lie in antiques and the old, aged appearance papers and furniture obtain over the years, so looking at this as a creative platform could lead this brief to be highly research driven, and could be quite fun and experimental looking at ways to age paper.

Source: http://www.behance.net/gallery/Birthday-wrapping-paper/5283735

Hand rendered type is a favourite skill of mine, after coming across the below design, I realised I could utalise my skill within this brief and make something really quite beautiful. Content is something I will have to research and consider, regarding what the collection will be used for, whether to use something which is transferable, such as flower types, dog breeds (each to their own) or to make it primarily related to an occasion.

Source: http://www.behance.net/gallery/Personalised-Paper/6599739

Similarly to the above design, the below made me realise to the extent I could push my hand rendered typography to become a range, and how flexible and fun this brief could be. The products below are something I really want to be able to do, to the quality, and proffesionalism. Over this year I want to do at least 2 briefs which I really enjoy doing, I believe this to be one. I feel I do a much better job of the final outcome, if I enjoy the brief itself.

Source: http://www.behance.net/gallery/Holiday-Collection/6009117