Love the Ikea food packaging by SDL, it's very tough to do things so simply and still look great: http://www.stockholmdesignlab.se/en/projects/ikea-2/food-packaging/
Whats the most interesting and unique food or drink packaging you've ever come across? Please source if possible
The Mikkeller packaging by Bedow is lovely. Minimal, nice idea and changes by season. http://www.bedow.se/work/packaging-mikkeller-bedow-winter/
How important do you think the design of a food or drinks packaging is?
Extremely important, if your brand isn't portrayed correctly through your packaging then your product isn't going to be picked up off the shelf. Then it doesn't matter how great your Meat Balls are, they aren't going to be eaten.
Have stock and printing processes driven any of your packaging briefs, if so which and why?
No. The product and overarching brand should always drive the end result. You look to materials and processes to achieve your ideas which answer product's requirements. Sometimes materials and processes steer your idea in a slightly different direction, but to say a material or process drove a project is stretching it a little.
PS. Outside of food and drink, this is my favourite example of a great packaging range and should be everyone's benchmark: http://www.stockholmdesignlab.se/en/projects/askul-2/packaging/
Outside of food packaging:
Current favourite food packaging:
Interesting and Unique:
No comments:
Post a Comment