FMP - Brief 5 - In store Interior Graphics

 For the interior retail Graphics I wanted the surface pattern design to be in context across the range of living room accessories and soft furnishing we are yet to produce and print onto. Laura Ashley promote its range by having rooms set up within store, so baring this in mind I have created a room on mydeco.com to push into photoshop and apply the design material me and Sophie have already produced.

Source: mydeco.com

I managed to adjust the colours to be more inkeeping with the surface pattern design, to be more pink. I have tried to push the surface pattern design across as many elements as I could within the interior design, to really show how the range works in context.

Adding signage to communicate the collection in context, rather than having banners and posters within the room. I've produced a range to put forward to Sophie to get her opinion as to what she feels works best.

Adapting shop front design to hold image:

FMP - Brief 5 - Products for production

So I went to town today to pick up all of the stuff me and Sophie intend to push the design material across, to also photograph for elements of the lookbook. A lot of the products we will simple use clear stickers to apply our designs, and the cushion will use an iron on transfer.

FMP - Timetable

FMP - Brief 5 - Lookbook movement

I was really happy to get a glipmse of Sophie working on the look book and advertisement material for the Horticultural collection.

The sources Sophie has been getting her inspiration from - Past Laura Ashley Look books:

The designs Sophie has produced are looking great, the colour co-ordination between type and image are finding a balance. I can imagine it proving difficult to find a colour to apply to the type, which can still be seen in front of the interior image, which is very contrasting and busy in relation to content, but Soph has done a very good job.

It's nice to finally see everything coming together, now Sophies on it, its an incentive for my to start working on the print and production elements and the other tasks assigned to myself.

Sophies work:

FMP - Brief 5 - Cushion Printing

Sophie has managed to book a print slot with digital fabric printing, with intention of printing the cushion and table runner design, to be constructed at a later date. Before doing so we needed to know the dimensions of a cushion and table runner, to know how much we need to print, as we would like to spare some cash were we can.

I had a look within Wilkinsons at cushions to attain some dimentions. Initially Sophie had thought a cushion dimension to be 30cm squared, I was surprised to find there quite a lot bigger than that at 45cm squared. Since is costs nearly £10 per metre, I think just one cushion will be printed, and another will be bought and a design attached using an iron on transfer. 

I'm really looking forward to seeing the final outcome. I asked Lauren, from Thriftbox, whether she could pull the favour of helping me to construct the pillow, which she's willing to help with, which is brill.

FMP - Brief 8 - Mail out construction

I managed to make a start on producing the mail out, firstly digitally printing the photographs onto a tactile sepia toned stock, and secondly screen printing the word elements of the mail out on fabric - the same fabric used for the tags. I'm really excited about how this will look and feel when posted. I wanted it to communicate Thriftbox as being bespoke, handmade and a one off - exactly what each of the mailouts are.

A Mock up, hiding the japanese bind. I'm not sure I like the cover, and have since contacted Lauren to see if, using her sewing machine, could possibly sew together the mail outs, adding a personal sewed touch - again communicating what she does best.

FMP - Brief 0 - Exploring Format

I've produced a few potential layouts I could work with, within my publication for the collected content.

PPD Presentation

FMP - Brief 4 - Exhibition Poster

FMP - Brief 4 - Invite

I wanted to create an invite for the event to be distributed to the general public. Designed to communicate to brand and the heritage of the logo - I intend to wrap the invite in greaseproof paper with string, materials used in baking.

FMP - Brief 4 - Event Illustration in context

I was finding it difficult to design the event, without actually communicating how it would look visually, so I illustrated each of the sections my event will have . This will also help me in the design stages so I can get a better understanding of what it is exactly I need to design. From this I understand that I have yet to design the:

Serviettes

Promo material

Product cocktail labels

Window display graphics

Laser cut wooden logo

In context for boards:

FMP - Re-assessed to do list

Having just 5 weeks til deadline, I wanted to list what I needed to get done, so I can know exactly what I need to do and when.

Be-ro 

promotional material

Event material - invites, posters etc

History Poster

Laser cut sign

Thriftbox

Mail out screen print & bind

Photograph everything for boards

DC

Publication design

Collect content

Organise Content

10 Things 

wrap designs

Product design

Retail Graphics

Promo material

Doing my nut in

Design wrap with chosen stock

Apply stickers

Retail - in context

Re bind large publication

Re-emboss covers

Friday print

EB Submission Board

10 Things wraps

Bero packaging

Regional Dialect

FMP - Brief 4 - Be-Ro Recipe Book

FMP - Brief 7 - Final Boards

FMP - Brief 8 - Initial Final outcomes shots

FMP - Brief 8 - Final Product shots for website

The main focus of rebranding Thriftbox was to give it a professional and consistent look. As she sells her work online, I recommended I re-shot all of her product shots, as her current pictures didn't reflect the high quality of the products, so I made it part of my brief, to photograph all of her range to adapt onto her site.