I have decided to propose the event to be held in the Corn Exchange in Leeds due to the nature of the building and its history, in reflecting the history or the Be-Ro brand. Alongside this I have decided the branding for the event should differ from the packaging and identity design. The original identity was designed for the purpose of retail and packaging - this wouldn't be appropriate for the event, which is being proposed to make people aware of its heritage and history and the journey its taken.
I chose a monochromatic colour palette to present a classic appearance to the event identity. And took it back to the basics, to represent its journey, by simply using flour, to create a type as image design.
The event promotional poster:
The proposed event material at the Corn Exchange:
Poster designs will be distributed across Leeds to promote the event:
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