Finally managed to print the recipe book for the event and the packaging with the new proposed colour palette and logo.
The recipe book design, I wanted to communicate the history by providing the old original recipes, within an updated book, with high quality images of the food this recipe book can provide the cooking instructions for, which no previous Be-Ro recipe book did.
The packaging design I wanted to keep simple, and minimal - from primary research I found other flour packaging designs were full of illustrations, colour and images; keeping it simple amongst a busy shelf will mean it be outstanding on its own. I have made the lip simple, to be easy to re-seal and open. Unlike other packaging designs I am proposing an interior bag, to save from the notorious leaks and spills flours bags have.
Stickers have been designs to communicate exactly what the flour type should be used for, and to also seal the box lid.
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